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Central Asia Lingerie - 2007

The Annual International Lingerie Exhibition
1-4 April 2007
Almaty/Kazakhstan

Information about exhibition
  • Information
  • Exhibition Themes
  • Why Exhibit?
  • Advertising Program
  • Exhibition days
  • Official support
  • Organizer
  • Exhibition Venue

    Information
    The only annual exhibition in the Central Asia region, dealing specifically with the range of jeans products and accessories. No other show to give you direct access to the region's leading distributors, traders, manufacturers and professionals. Your company's presence at Central Asia Jeans will help you build product awareness and generate leads in the domestic jeans market. Central Asia Lingerie - 2007 is a good opportunity for promoting of your goods to all Central Asian regions through representatives of reliable wholesale companies and trade shops.
    Hence, if you want an effective entry vehicle for this high potential market, then your exhibition is Central Asia Lingerie.

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    Exhibition Themes
  • Underwear:
    -bras
    -grace
    -body
  • Knitted underwear:
    -cowards
    -t-shirts
    -vest
    -blouses
  • Sports underwear
  • Bathing Suits, Beachwear, Accessories
  • Night wear:
    -bed-clothes
    -pyjamas
    -peignoirs
    -night shirts
    -camisole
  • Adjusting underwear
  • Accessories for manufacture of underwear
  • Stockings, hose
  • Accessories

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    Why Exhibit?
          TKazakhstan lingerie market develops quickly and actively, as well as all market of clothes as a whole. The volume of only female segment in 2006 has increased in 2-3 times. Progress of a fashion and design are also developing year by year and foreign manufacturers of lingerie in each new season offer more and more interesting and exclusive products.
    The aim of our exhibition is to create universal business- to business environment for professionals, working in the system of light industry: Production - distribution -retail trade- service sector. Kazakhstan is one of the richest countries in natural resources. Therefore its economy is growing rapidly and effects positively on the standard of living o9f Kazakhstani people. New factories, public sites, luxury apartments, shopping centers are built. The economical increase has stimulated vast demand also for lingerie products. Domestic production of this industry is not significant, and it is mostly depends on imports.
    Almaty is a financial, business center not only for Kazakhstan, but for other neighboring countries such as Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan.

    If you:

  • Strengthen image of your company in Central Asia market,
  • Find new partners,
  • Show your Collections,
  • Stay on the market,
  • Know experience of the well-known companies,
  • Compete with others in Central Asia,
    That participation in the given exhibition - the right strategic decision.

    Advertising Program:
    To make sure all the exhibitors meet the key buyers of the region, we organize a comprehensive national and regional advertising campaign. And our campaign includes;

  • 10.000 direct mail of free invitations and newsletters to buyers in Kazakhstan , Uzbekistan , Kyrgyzstan , Turkmenistan and Tajikistan .
  • Print advertising in national newspapers in Kazakhstan , Uzbekistan , Kyrgyzstan , Turkmenistan and Tajikistan
  • Print advertising in all Russian and Central Asian trade newspapers and magazines
  • National and local TV advertising in Kazakhstan
  • Regional radio advertising throughout Kazakhstan
  • Banners across the main streets in Almaty
  • Telemarketing campaign to targeted VIP guests in Central Asia
  • Promoting "Central Asia Lingerie 2007" in Regional and International Exhibitions throughout Central Asia
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    Exhibition days
    April, 1, 2007 10.00-18.00
    April, 2, 2007 10.00-18.00
    April, 3, 2007 10.00-18.00
    April, 4, 2007 10.00-16.00

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    Official support

  • Ministry of Industry and Trade of the Republic of Kazakhstan
  • The Chamber of Commerce and Industry of the Republic of Kazakhstan
  • City of Almaty
  • Light Industry Association of Kazakhstan
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